I saw these pictures for the first time back in 2007, but I’m still in love with the concept today. It comes from a small design company called nendo that was created in 2002. They have an incredibly extensive gallery of design works that includes everything you can think of, e.g. speakers, sundials, piggy-banks, chairs, shelves and much more.
Quite ordinary, you say? Well, that’s the catch. If you take a look at their gallery, you’ll be surprised by how this company takes the most common items of our everyday lives and twists them a little bit to turn them into something truly amazing. I mean, just look at the pictures: that is chocolate, those are pencils, and suddenly we now have chocolate pencils! (Ironically, that’s essentially two of my biggest passions combined). And yes, a similar idea characterizes all of this company’s works.
Still not convinced? Well, take a look at the nendo’s watchword. It’s all about…
Giving people a small ” ! ” moment.
There are so many small ” ! ” moments hidden in our everyday.
But we don’t recognize them.
and even when we do recognize them,we tend to unconsciously reset our minds and forget what we’ve seen.
But we believe these small ” ! ” moments are what make our days so
interesting, so rich.
That’s why we want to reconstitute the everyday by collecting and
reshaping them into something that’s easy to understand.
We’d like the people who’ve encountered nendo’s designs to feel these small ” ! ” moments intuitively.
That’s nendo’s job.
And here comes my personal opinion. Those who know me are aware that I’m quite passionate about design. That’s actually because I truly believe that design is the key to make everything in our lives more enjoyable. For instance, as a software developer I might develop tools to help you deal more easily with your everyday jobs, however, only good design, when applied to these tools, can turn those tasks into a true “!” moment for you. My statement is: it’s not about getting the job done; it’s about helping you enjoy doing it. Consequently, I sympathize with nendo’s motto and I really wish more companies would live up to it. If that were the case, our everyday life would be something totally different.
Anyway, I’ll invite you now to go through the source link below and learn more about this amazing company by looking at their complete gallery.